As a new student group dedicated to visual art, INK is ready to establish branding. So without further ado, we’d like to officially announce the INK Logo Design Contest. After all, who could define us better than our members?
Here are the details:
LOGO DESIGN BRIEF
Design a logo for INK – The Student Visual Art & Design Group
The target market is other visual art students and professionals primarily in commercial print related fields. While INK is a local organization, we seek an identity that is appealing on a national level.
INK should be positioned as professional, smart and approachable. We want others to understand that we take our craft seriously but we’re not elitists. We’re an academic group that encourages creative and professional advancement and seeks to nurture peer-to-peer relationships in the visual art community.
The logo must function in a black and white and two color version (your submissions will be black and white only, but a 2-color scheme may be applied to the winning design). The logo must be legible at both large and small scale in a variety of contexts. Develop a unique and significant design that conveys the essence of INK’s attitude and main functions.
The contest is open to INK members ONLY. Your design must be original. You may submit more than one unique entry.
Your printed black and white designs are due on Tuesday, November 15th by 5pm, during the next INK meeting.
We’re choosing our visual voice here so remember that your vote counts. It is highly recommend that submissions be made in person. If you cannot attend, you will miss the opportunity to vote. However, you may still e-mail your electronic entries to firstname.lastname@example.org by 3pm on Tuesday, November 15th to ensure that your entry is presented for voting.
Late entries will not be considered.
3 finalists will be voted on by the group. The INK officers and advisers will determine the winner out of the 3 finalists.
The winning entry will claim INK’s logo in their portfolio. The new logo will also appear on all INK advertising, collateral, promotional materials and on the website.
We’ve got two weeks until the next meeting so get to work and good luck!