The Oldest Form of Advertising

This is NOT how it’s done

 

Newspaper ads, despite being the oldest form of print advertising, are still an effective way to reach a large audience. However, you need to make sure it is the right audience! Unlike the Internet which has a young demographic, the majority of newspaper readers are usually those aged 45+. Even so, you can get the best results out of your ads by requesting that they run in the sections of the newspaper which most closely relate to your target audience.

Since newspapers are divided into columns, your ads will be sized according to a predetermined formula: a certain number of columns wide and a certain number of inches long. By doing a little bit of research, you can find out the typical ad sizes for your local newspapers based on column width. It is best that you design your ad to fit correctly within the provided parameters in order to avoid any resizing issues during post-production.

Here are some tips you can keep in mind while designing your newspaper ad:

  • Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location. Use the coupon to track the response rate of your ads–you’ll know how good your ads are by the number of people using the coupon.
  • Add a URL to your print ad to drive people to your website. There, you can tell and sell them more and provide a printable coupon.
  • Give your sales rep all the information they might need well ahead of deadline so you can get a proof sheet to check all the facts before it goes to print.
  • When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail. Get another pair of eyes to check for mistakes, too.

(source)

Advertisements

5 thoughts on “The Oldest Form of Advertising”

  1. ART 2230 – Whomever (first) posts a good reply to this information may receive extra credit!

    This is great information. Thanks Casey & Nadya for helping out.

    Kerry

  2. I would suggest building smart in Indesign. If you have linked up with .psd files it can be a time saver making quick edits to pictures.

    I built an ad last week that had issues with printing too dark. Having it all linked up with psd files made it easy to quickly make levels adjustments untill I had it printing right.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.