RESOURCES: The Idea vs The Execution

Good ideas never seem to be in short supply. Granted, bad ideas are every bit as prevalent – however, almost anyone can hit on a good idea of some sort in their professional lifetime. Great ideas are rare. Great ideas can change fortunes, alter futures and make history. The execution of ideas, whether it be in business or in life, is also key to success. Having a reputation of excellent execution can make careers and build businesses. In marketing and advertising, both are integral to a complete and effective campaign. They each require large amounts of attention and commitment to detail and often one is overlooked for want of the other. So, for arguments sake, we shall pit them head to head in a which-is-more-important battle-royale! – See more at: Learned Marketing

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