Nowadays, it’s nothing for someone to share an experience (good or bad) with a brand, product, or service using social media. Whether it’s on Facebook, Twitter, YouTube, LinkedIn or a blog, one voice can be quickly amplified, multiplied and stretched across the map. It’s like word-of-mouth on steroids.
The majority of small businesses have started to realize this and designed their communication strategy to leverage the digitally-connected times we are in, nimbly staying on top of what customers are thinking, wanting and needing.
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