To view this article in its entirety please visit – http://www.adweek.com
You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people’s first names. Well, Diet Coke just went and individualized 2 million bottle designs.
Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo. (In fact, it was Indigo, which was founded in Israel, that helped Coke solve the enormous production challenges around the “Share a Coke” campaign when it first rolled out in Australia in 2011.) For the Diet Coke project—which echoes a similar stunt by Absolut in 2012—a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated.