ARTICLE: 42 Award-Winning Brand & Identity Design Projects

Mungo_1To view this article and its examples in its entirety, please visit – http://www.howdesign.com/

Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”

Every institution in the world that considers itself a brand—from corporations to nonprofits to sports teams—relies on its identity design to represent its character to the public in a unique and recognizable way. The visual representation of a brand is one of the most fundamental projects a designer can work on.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.