ADVERTISING: The World’s 18 Best Outdoor Campaigns of 2014 – 2015

womens-aid-billboard-hed-2015Women’s Aid
Look At Me
Agency: WCRS London
Gold Lion
—This digital billboard uses facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people looked at the ad, her bruises and cuts healed faster, communicating the benefit of not turning a blind eye to the problem.

outdoor-04-news-uk-1

• News UK/Sunday Times
Elton, Branson, Cowell
Agency: Grey London
Gold Lion
—Elton John, Richard Branson and Simon Cowell are fat cats indeed in these ads promoting the British newspaper’s “Rich List.”

To see the entire original list please visit – http://www.adweek.com/

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