ADVERTISING: McDonald’s New Packaging for Bicyclists!

mcbike-hed-2015

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of bike-related ideas to win Lions at Monday night’s award show just a few hours from now.)

Now, McDonald’s is climbing aboard with a neat packaging idea aimed at cyclists.

To see the original article please visit – http://www.adweek.com/

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