From GDUSA:
The Expanding Definition of ‘Design’ Services And How To Adapt for Success
Guest Post by Amy Graver, Principal and Creative Director, Elements
“Over the past several years graphic designers have been asked to take on an increasing number of services that go beyond what we originally set-up shop to do. The design landscape has completely shifted and changed with no end in sight. Our roles are continuously evolving and it has become a question of keep up, or get left behind.”
To read this article in whole:
http://gdusa.com/business/the-expanding-definition-of-design-services-and-how-leading-firms-adapt