“Rituals: Make Game Day Legendary”
By Peterson Timothy, SLCC VAD Graphic Design 2010
The Utah Jazz were looking for a campaign that would help honor one of the most loyal fan bases in the NBA and increase game attendance. In recent history, the Jazz have worked to find the perfect equation that gets fans excited and pushes them to buy tickets and attend games, in spite of a less than ideal win-loss record. However, with this up-and-coming young team, alongside Coach Quinn’s leadership, ticket sales and attendance are up, and season ticket sales are at record breaking levels within the NBA.
With that said, the Jazz were also looking to give back to the fans, to tell their stories and highlight what makes Utah Jazz fans some of the best in any sporting league. From moments with the cowboys in rural Utah to the “Pink Grandmas” who attend every Jazz game in their pink jerseys (so their grandson could pick them out of the crowd), this video was meant to show who Jazz fans truly are and why they are the best. “Rituals” reiterates that no matter where we are from, what we do, or who we are, there is one thing that brings us all together: We Are Utah Jazz.
This was an amazing project to work on, and one of my favorites – from the initial brain storming and pitch meetings, to concepting and storyboards, to filming and editing. As part of the creative team, I was fortunate to contribute every step of the way and was privileged to see this project through to the end. It was great to be so heavily involved and to see the combined vision of the agency and client play out in the end.
Peterson Timothy was born and raised in Utah. He currently designs for high-profile Saxton clients like the Utah Jazz and Salt Lake Bees, and previously Lead Design and Creative Director at Idea Factory and YESCO Outdoor Media.