Kerry Gonzáles / SLCC Classes

GRAPHIC DESIGN PROGRAM & EMPLOYMENT REPORT


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Kerry Gonzáles / SLCC ePortfolio

https://inkslcc.wordpress.com/about-ink/kerry-gonzales/


Welcome to Kerry’s Classes!

This page is additional evidence as part of my ePortfolio submission for Salt Lake Community College as an Associate Professor in the Visual Art & Design Department.

I am the Graphic Design Specialization Representative. It is my job to make sure the Graphic Design Program is current with industry standards and that we are preparing our students for entry-level employment. I am in charge of the Graphic Design PCO as well as the CCOs for the classes listed below. I meet with Graphic Design students to help plan their schedules and classes. I also work with students in internships and independent studies.

I advise students to consider a second degree in Graphic Communications, Illustration and/or Web Design. Dual degrees are instrumental in helping students acquire job positions. As such, I changed the Graphic Design Program requirements to offer a choice of two required classes – ART 1310 Photo 1* or ART 2120 eDesign & Publishing* – which will allow a student to pursue degrees in those areas.

Please scroll down to view the classes I teach and are under my stewardship. In the Recommended Sequence chart, these classes are in TEAL.

ART 2990 Advanced Independent Studies is not shown in the Recommended Sequence as it is an Elective class.


AAS VAD / Graphic Design Program

KERRY GONZÁLES – Associate Professor
Graphic Design Specialization Rep / Adjunct Liaison
Visual Art & Design Department
Office SCM 2-181 A
Salt Lake Community College • South City Campus
1575 South State Street / SLC, UT 84115
(801) 957-3493

kerry.gonzales@slcc.edu

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PROGRAM DESCRIPTION
Students who elect to pursue an AAS Degree in Graphic Design will prepare themselves for entry level work in various applications of visual art, graphic design and advertising. Graphic creativity and proficiency in current computer programs necessary for employment in the graphic design filed are integral parts in this program.

Graphic Designers are responsible for the creative concept, design, layout and execution of printed and digital materials such as ads, brochures, logos, annual reports, catalogs, signs, packaging and posters.

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CAREER OPPORTUNITIES
Students who elect to specialize in Graphic Design receive job-entry skills and training in various applications of visual art, graphic design and advertising.

Students may find jobs in a variety of industries such as: Graphic Design, Package Design, Advertising & Marketing, TV & Film, Book & Magazine Publishing, Printing, Web Design, Animation, Textile Design, Tradeshow & Exhibit Design, Game Design, Research and Public Relations.

Positions may include: Creative Director, Art Director, Graphic Designer, Surface Designer, Production Artist, Production Manager, Production Assistant, Design Manager, Web Designer, Mobile Publishing Designer, Pre-press Department Technician, Paper Representative, Printing Representative, etc.

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Graphic Design Employment Report

September 11, 2015

PRESENTED BY KERRY GONZÁLES
In my report I explained to Dean Richard Scott, Associate Dean Bryan Griggs and the VAD Faculty, the state and national job availability in the respective Areas of Emphasis: Animation, Graphic Communications, Graphic Design, Illustration, Multimedia, Photography and Web Design.

This is an abbreviated portion of that report representing job availability in the Graphic Design industry only. The full report included all VAD Areas of Emphasis.

Art Directors
Occupational Code: 27-1011
Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in artwork or layout design.

Graphic Designers
Occupational Code: 27-1024
Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic decorative effects.

Utah Projection: 190 jobs per year.

United States Projection: 10,600 jobs per year.

Of all the VAD Areas of Emphasis and Degrees, the report showed that Graphic Design graduates will find the most available job openings.

NOTE:
Three related areas, Advertising, Marketing and Public Relations, are not included but WOULD add a SIGNIFICANT amount of jobs to this area.

SOURCE:
Employment Projections 2012 – 2022 Utah Department of Workforce Services, in cooperation with the Bureau of Labor Statistics. This is considered the best informational source of job openings available. Projection cycles are redone every 2 years.

See Employment Report

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From Former Student Chris van Soolen:

Chris vanSoolen thanks

“Today’s flower is the Red Carnation. It has a couple of meanings, but I’m focusing on pride and admiration, and I’d like to dedicate it to my Design and Typography professor, Kerry Gonzales. She has high expectations of her students and I wanted to strive to be my best for her.

Even now, years after her classes, I find myself looking at what I’m doing and wondering ‘What would Kerry say?’ Then I look at them again and again from different perspectives until I think I’ve got it just right.

Kerry, you’re not an easy teacher, but you’re easy to laugh with, easy to want to do the work for, and easy to admire. I always found it easy to take the criticism because it never felt demeaning, just honest, with a true intent to help me become better.

Kerry doesn’t expect her students to do anything she wouldn’t do herself, and I admire that just as much as the wealth of knowledge that she shares.

So here’s to you Kerry! Thank you for driving me to the hospital when I went into labor on campus, thank you for your encouragement and your always honest critiques. Thank you for the influence you’ve had on my life and my creative endeavors.”

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2016 / 2017
AAS VAD / Graphic Design Emphasis

RECOMMENDED SEQUENCE
 1st SEMESTER – FALL  2nd SEMESTER – SPRING
ART 1110 Foundation I Drawing
Available ALL semesters
4 Credits ART 1210 Math VisArt or QS
Available ALL semesters
3 Credits
ART 1120 Design
Available ALL semesters
3 Credits ART 1230 Type &Layout
Available ALL semesters
3 Credits
ART 1135 Printing Fundamentals
Available ALL semesters
3 Credits ART 1280 Photoshop Software
Available ALL semesters
3 Credits
ART 1150 Foundation Seminar
Available ALL semesters
2 Credits ART 2412 Illustrator Software
Available FALL & SPR Semesters
3 Credits
ART 1200 InDesign Software
Available ALL semesters
3 Credits *ART 2120 eDesign & Publishing
Available FALL & SPR Semesters – OR –
3 Credits
ENGL 1010 Intro Writing or EN
Available ALL semesters
3 Credits  *ART 1310 Photo 1
Available ALL semesters
4 Credits
SUB Total 18 SUB Total 15 or 16
__________________________________________ __________________________________________
3rd SEMESTER – FALL 4th SEMESTER – SPRING
ART 1260 Figure Drawing
Available ALL semesters
3 Credits ART 2110 Foundation II
Available ALL semesters
4 Credits
ART 2010 History Art & Design
Available FALL & SPR semesters
3 Credits ART 2070 Portfolio Development
Available FALL & SPR semesters
3 Credits
ART 2220 Advanced Design
Available FALL & SPR semesters
3 Credits ART 2240 Package Design
Available FALL & SPR semesters
3 Credits
ART 2230 Advanced Type & Layout
Available FALL & SPR semesters
3 Credits  ART 2280 Advertising Workshop
Available SPRING ONLY
3 Credits
ART 2440 Web Design
Available ALL semesters


DIS-BS, FA, HU, ID, PS, SS
Available ALL semesters

3 Credits


3 Credits

COMM or CM
Available ALL semesters


GRAPHIC DESIGN ELECTIVE
Available ALL semesters
ART 2990 Advanced Independent Studies is one GD Elective. See Below.

3 Credits


1 or 2

SUB Total 18                            SUB Total 17 or 18
 FINAL TOTAL  69

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My Classes!

Bulletin Board

1230 Banner epart

ART 1230 Typography & Layout

3 Credit Hours
This course combines the study of typography with the fundamentals of layout. Students will study the history of letters and will learn to identify various typefaces. They will solve layout problems using design principles and type.

PREREQUISITE: ART 1120 and ART 1200
(either can be taken concurrently)


ONLINE HOME PAGE

ART 1230 HP ep artDesigned by Kerry Gonzáles.


ONLINE SYLLABUS

ART 1230 Syll ep art

Designed by Kerry Gonzáles.


ONLINE GRADES

ART 1230 Grades ep art

REQUIRED PROJECTS
• Kerning
• AD Headline Redo
• Word Arrangement
• Photo Indications
• Post Card
• Newspaper Series
• Newsletter – Final

REQUIRED EXAMS
Mid-term – Typography
• Final – Layout


ONLINE ANNOUNCEMENTS

ART 1230 First Day Ann ep art

Announcements are posted weekly if not daily. Putting in a visual helps attract attention.

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ART 1230 Type & Layout
Kerning Project

New Kerning art

New Kerning Final

The objective of this project is to introduce the minute detail of letterform design and identification. By tracing, transferring and inking different phrases, students practice optical lettering spacing and alignment. Professional execution in cutting mat board, making a cover sheet and project label is introduced and practiced. Handwork develops eye/hand coordination.ART 1230 Type & Layout

See Kerning Project

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Ad Headline Redo Project

New Ad Headline Redo art

New Q&A Ad Headline Redo

Using the characters provided render the headline for this ad. Assemble the characters and fit them within the space of the ad. Characters remain the same size. Kern properly. Divide the sentence into the best sequence of words for communication and design.

See Ad Headline Redo Project

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ART 1230 Type & Layout
Word Arrangement Project

ART 1230 Word Arrange ep art

Word Arrange Online Art

Students must arrange two or more names or words of their choice, 10 characters in length (not including the ampersand), in a pleasing design. Repeating letters count as one if the same typeface is used. Sensitivity to which typeface choice is important as to which will contrast and will compliment each other. Instead of the word “and” an ampersand must be used.

See Word Arrangement Project

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ART 1230 Type & Layout
Photo Indications Project

ART 1230 Photo comps ep artPhotocomps Online ArtPhoto Indications by Esther Longmore.

Develop indication skills for black and white photos. This is an exercise. Photo indications will be used in all subsequent projects.

See Photo Indications Project

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ART 1230 Type & Layout
Post Card Project

ART 1230 PC ep art

PostCard Online Art

“Stromfeld International Fashion Show” by Esther Longmore – Post Card Design.

Using the copy and logo provided, students will design a postcard (front and back) depicting a high-end department store fashion show.

See Post Card Project

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ART 1230 Type & Layout
Newspaper Series Project

ART 1230 NP ep art

PENNOCK, R NP 3 Series

“Newt’s Reptiles” by Rachel Pennock – 3 B&W Newspaper Ad Series.

Students will develop an ad series for 3 of the 4 ads given. The format and size should be the same for each ad and the style of photograph or illustration should be the same or coordinate from ad to ad. The style of the photo or illustration is up to the student. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign.

See Newspaper Series Project

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ART 1230 Type & Layout
Newsletter Final Project

ART 1230 NL ep art

NL Online Art

“Pet News” by Esther Longmore – Newsletter Design.

Students will design a four-page 2/2 spot color (Pantone) newsletter. Students will use photo indications and write copy. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Newsletter Project

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2230 Banner epart

ART 2230 Advanced Typography & Layout

3 Credit Hours
This course is a continuation of ART 1230. Students will explore the design aspects and possibilities inherent in typography as well as more complex layout problems. Students will produce portfolio and art show quality work.

PREREQUISITE: ART 1230

RECOMMENDED PREREQUISITE:
ART 2230 before ART 2220 or concurrently


ONLINE HOME PAGE

2230 HP epart

Designed by Kerry Gonzáles.


ONLINE SYLLABUS

2230 Syll epart

Designed by Kerry Gonzáles.


ONLINE GRADES

2230 Grades epart

REQUIRED PROJECTS
• Type Figure
• Newspaper Ad
• Form
• Magazine
• Poster

REQUIRED SEMESTER LONG PROJECT
• #1 Zine Pre-critique
• #2 Zine Pre-critique
• #3 Zine Pre-critique
• Zine Formal Presentation

REQUIRED SAMPLE CHECKS
• 5 Contour and/or Expressive Type
• 5 All Type AND 5 Illustrated Type
• 2 B&W Logotypes & 3 Forms
• 1 Magazine Masthead, 1 Cover and 3 Double Page Spreads
• 5 Posters


ONLINE ANNOUNCEMENTS

2230 Announce epart

Announcements are posted weekly if not daily. Retro photos are a fun way to entice students to read.

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ART 2230 Advanced Type & Layout
Type Figure Project

2230 Type Fig epart

Type Figure Online Art

“Time to Face the Music” by Jasmine Nebeker – Type Figure Design.

Using typography alone, students will complete a photograph of an entire person, animal, bird or insect. Students must pay particular attention to clothing detail or animal characteristics, textures and patterns. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in Illustrator.

See Type Figure Project

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ART 2230 Advanced Type & Layout
Newspaper Ad Project

2230 Form epart

NP Ad Online Art

“Learn to Survive” by Nadia Dolzhenko – Newspaper Ad Design.

Students create a B/W newspaper ad for a company or organization chosen. The name, logo and address information is supplied. Students will incorporate as many design and type elements as needed to make the design interesting and appropriate for the company. Particular attention to concept is stressed. Students will write all copy used. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign.

See Newspaper Project

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ART 2230 Advanced Type & Layout
Form Project

2230 Form epart

Form Online Art

“Flour Child” by Kevin Landeen – Form & Logotype Design.

Students must create a 3-part form AND a logotype for a specialty cake company chosen in class. The form must be designed to combine cake descriptions, costs and other order information. Students must use the copy provided and design a creative yet easy to use form. Additionally using typography alone, students create a simple yet effective logotype. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign.

See Form Project

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ART 2230 Advanced Type & Layout
Magazine Project

2230 Mag epart

Magazine Online Art

“Cinema Focus Magazine” by Lisa Catalan – Cover, Masthead and Spread Design.

Students create a 1) masthead / nameplate, 2) magazine cover and 3) cover story double page spread for a present day bimonthly entertainment magazine. Students will write all copy. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation for 4 Color Process (CMYK.)

See Magazine Project

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ART 2230 Advanced Type & Layout
Poster Project

2230 Poster epart

Poster Online Art

“Eyes Up Here Please” by Clayton Whitesides – Poster Design.
“Someone Ate the Baby” by Esther Longmore – Poster Design.

Students will create a 5 (Pantone Spot) color poster design. The subject will be given in class. Past posters have included limericks, banned books, quotes, etc. Students must write all copy. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Poster Project

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ART 2230 Advanced Type & Layout
Zine Final Project

2230 Zine epart

Zine Online Art

“The Muffin Chronicles” by Virag White – Zine Design.

Students create an original “zine” based on the theme and information given. During the semester, students will work on this project concurrently with other class projects. Throughout the semester, students will be required to show progress according to the schedule provided. This project is considered a signature assignment. Student will write all copy in addition to the design. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students will need to output composites, dies, and separations for 4 Color Process (CMYK.) Correct file creation is expected. This project resembles a “real world” job.

Zine book epart

Students will donate a zine to the City Library in Salt Lake City, UT. The City Library has one of the largest zine collections in the world. The collection was started by Julie Bartel and Brooke Young, when librarians for the Library. Since then Julie has become a writer and reviewer and is a recognized authority in young adult books. Brooke is the new manager of the Glendale Library. These two women first ignited my interest in a zine as a project for the Advanced Type & Layout class. In fact, Julie’s book “From A to Zine: Building a Winning Collection in Your Library” includes my zine assignment!

“Print Magazine” is one of the premiere educational resources about design, typography, layout, photography, illustration and more. Print interviewed Julie and Brooke about the collection and in the ensuing article, included a photo of a zine designed by Troy Cunliff, a student in my class!

See Zine Project

My class is on the City Library Alternative Press page:

See What Outreach Looks Like

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2220 Banner epart

ART 2220 Advanced Design

3 Credit Hours
This course builds upon previous Design, Typography and Layout classes as well as introduces students to corporate identity and collateral design problems. Students will produce portfolio and art show quality work.

PREREQUISITE: ART 1135 and ART 1230

RECOMMENDED PREREQUISITE:
Take ART 2220 after or concurrent with ART 2230.


ONLINE HOME PAGE

2220 HP epart

Designed by Kerry Gonzáles.


ONLINE SYLLABUS

2220 Syll epart

Designed by Kerry Gonzáles.


ONLINE GRADES

2220 Grades epart

REQUIRED PROJECTS
• B&W Logo Design

REQUIRED 13-WEEK CORPORATE ID PROJECT
• 
#1 Pre-Critique: BC/LH/ENV
• #2 Pre-Critique: Kit Cover
• #3 Pre-Critique: Brochure
• #4 Pre-Critique: Magazine AD

REQUIRED SAMPLE CHECKS
• 
5 B&W Logos
• 
1 Set LH/BC/ENV, 2 BC
• 
5 Kit Covers
• 
5 Brochures
• 5 Magazine Ads
• 5 Annual Reports

REQUIRED TOURS
• Veritiv Paper 101 Class

FINAL PRESENTATION
Logo Design, BC/LH/ENV Design, Business Letter, Kit Cover, Brochure, Magazine Ad, Annual Report Cover, President’s Page, Company Page, Charts & Graphs Page, Financials Page


ONLINE ANNOUNCEMENTS

2220 Announce epart

Announcements are posted weekly if not daily. Branding? Of course.

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ART 2220 Advanced Design
B&W Logo Design Project

2220 B&W Logo epart

Logo Online Art

“INK” by Peterson Timothy – Ambiagram Logo Design.

Students will design a logo for the company or organization chosen. The logo will reflect the nature of this company. Branding and Guidelines will need to be followed keeping in mind future applications. Logo can be a logotype or logo mark (visual and name.) Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign.

See B&W Logo Design Project

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ART 2220 Advanced Design
Corporate Identity Design Project

2220 CorpID epart

Corporate ID Online Art

“Green Thumb” by Jill De Haan – Logo, Letterhead, Envelope, Business Card and Kit Cover Design.

“Bella Flora” by April Hodges – Logo and Annual Report Cover & Spread Design.

“Borealis” by Shawn Growcock – Logo and Brochure Design.

This is a 13-week project. Students will begin with their previously designed logo for this project. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign and Illustrator.

Students will simulate “real world” scenarios by using Job Tickets and Time Sheets, ordering Paper and making a Final Formal Presentation.

Students will design:
2/0 Spot Color (Pantone) Business Card
2/0 Spot Color (Pantone) Letterhead
2/0 Spot Color (Pantone) #10 Envelope
2/2 Spot Color (Pantone) Kit Cover
4/4 Process (CMYK) Brochure

Either 4C Process (CMYK) or spot color (Pantone) may be used in the Annual Report:
Cover
President’s Page
Company Page
Charts & Graph Page
Financials Page

Students must output composites, dies, and separations using correct file creation for:
4/4 Color Process (CMYK) Brochure
2/0 Spot Color (Pantone) Envelope

Melissa Review

2011 Naomi LaGere

“An optional Saturday ‘Review & Preview’ presentation takes place on the Saturday before Exam Week. Current students present their Corporate Identity Design Projects to Graphic Design Alumni who are now professionals in the field. Students receive critique from at least six different Reviewers. After this, the Alumni then ‘Preview’ their own work via online websites or actual physical work. This has been a great way for students and alumni to network.” ~ Kerry Gonzales

See Corporate Identity Design Project

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2240 Banner epart

“I’ve been meaning to contact you to tell you about my new job. This is my 3rd week with the company and it’s 90% package design and 10% misc. So far, I’ve designed 2 style guides, 2 emails for a trade show and I’m working on a rebranding for a new brand my company just bought. And I wouldn’t be here without you. So thank you for everything you did to help me to get here!” ~ Emily Veylupek


ART 2240 Package Design

3 Credit Hours
This course will cover design considerations for basic packaging. Packaging fundamentals and basic materials and processes will be introduced. Projects may include hang tags, bags, boxes, cylinders, or point-of-purchase displays.

PREREQUISITES: ART 1135, ART 2230 


ONLINE HOMEPAGE

2240 HP epart

Designed by Kerry Gonzáles.


ONLINE SYLLABUS

2240 Syll epart

Designed by Kerry Gonzáles.


ONLINE GRADES

2240 Grades

REQUIRED PROJECTS
• Hang Tag
• Cylinder
• Bag
• Box
• Kitsch
• Magnet

REQUIRED SAMPLE CHECKS
5 Hang Tags
• 5 Cylinders
• 5 Bags
5 Boxes
5 Kitsch
• 5 Magnets

REQUIRED TOURS
• Veritive Packaging Department
• Utah Paper Box
• American Label


ONLINE ANNOUNCEMENTS

2240 Announce epart

Announcements are posted weekly if not daily. Humor attracts!

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ART 2240 Package Design
Hang Tag Project

2240 Hang Tag epart

Hang Tag Online Art

“Head 2 Toe” by Austin Record – Hang Tag Design

Students will design a 1/1 spot color (Pantone) fold-over hang tag for the product and company chosen. Black may not be used. Design of front, back and inside of tag must be considered. The type of attachment is open but must be approved by the instructor. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Hang Tag Project

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ART 2240 Package Design
Cylinder Project

2240 Cyl epart

Cylinder Online Art

“Luca Libre Fire Aliento Costume” by Keith Beard – Cylinder Design.

Students will design a 2/0 spot color (Pantone) cylinder storage container for the product and company chosen. Two spot colors other than black or gray may be used. Design of entire cylinder must be considered. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Cylinder Project

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ART 2240 Package Design
Bag Project

2240 Bag epartBag Online Art“Kenyan Coffee” by Sara Corrigan-Gibbs – Bag Design.

Using existing bags, students will create a 3/0 spot color (Pantone) design for the product and company chosen. Design of front, back and sides must be considered. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Bag Project

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ART 2240 Package Design
Box Project

2240 Box epart

Box Online Art

“Flys in a Box – Fly Tying Kit” by Shawn Growcock – Box Design.

Students will design graphics and typography for the product and company chosen, using an existing lunch box style box. One, two, three or four spot colors (Pantone) or 4-color process may be used. Students will design the box as if it were to print first and then fold. Design of entire box must be considered. Die cuts (windows) are optional. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Box Project

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ART 2240 Package Design
Kitsch Project

2240 Kitsch epart

Kitsch Online Art

“Medical Merlot,” “Patient Pinot,” and “Rest Home Riesling” by April Hodges – Kitsch Design.

Students will create a kitsch type product, design full color graphics / typography, and write copy for a display package. The package design, not the product, is the primary focus. Die cuts (windows) are required as the product, or partial product must be seen. One, two, three or four spot colors (Pantone) or 4-color process may be used. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Kitsch Project

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ART 2240 Package Design
Magnet Project

2240 Magnet epart

Magnet Online Art

“Jill’s Joys Magnets” by Jill De Haan – Magnet Design.

Students will design color graphics, typography and write copy for a hanging display containing a silhouette (paper doll style) figure magnet and at least 3 to 5 accessories. All copy should be on the front. One, two, three or four spot colors (Pantone) or 4-color process may be used. Students will complete research, brainstorming, preliminary handwork, etc. before completing the project in InDesign. Additionally students must output composites, dies, and separations using correct file creation.

See Magnet Project

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2280 BANNER epart

“Advertising Workshop helped me to create concise and professional proposals… After reviewing my proposal along with 3 others received, (the client) called to offer me the job. He told me that I had the highest bid by far, but my quick response time along with the very professional proposal that I sent, sold him. I took the job and have subsequently done other work for him as well!” ~ Laurie Erickson Landrum


ART 2280 Advertising Workshop

3 Credit Hours

This course introduces students to product/service promotion and advertising. Students will gain a basic understanding of the components of an advertising agency; strategies, media choices, budgets, production analysis, proposals and presentations. Professional ethics will be addressed.

PREREQUISITE: ART 2230


ONLINE HOMEPAGE

2280 Homepage

Designed by Kerry Gonzáles.


ONLINE SYLLABUS

2280 Syllabus

Designed by Kerry Gonzáles.


ONLINE ANNOUNCEMENTS

2280 Announcements

Announcements are posted weekly if not daily. I was first introduced to advertising as a kid while watching Darrin Stephens and Larry Tate of McMann & Tate on the 1960’s camp TV show “Bewitched”! And  current students have watched “Mad Men” for their retro advertising fix!


REQUIRED PROJECTS

2280 Projects

• Chapter Presentation
• Radio Spot
• Small Campaign
• TV Spot
• AIGA Student Portfolio Review

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ART 2280 Advertising Workshop
Radio Spot Project

2280 Radio Spot

Radio Spot Example Art

“The Tumbleweed Restaurant Radio Spot” Proposal by Big Band Design.

Student groups will work as “agencies” to complete this project. Agencies will be creating, writing and producing a radio spot. Radio advertising will be restricted to stations serving the Wasatch Front area. Neither print nor television will be used.

Agencies must come up with a radio commercial that will best advertise the chosen restaurant in Salt Lake City. In addition to producing the spot, agencies must recommend radio stations, air time, how often the spot will play during a one month period, which month would be best, determine production / placement costs, prepare a proposal, and make an oral presentation to the “client.”

Members of other groups will act as company representatives and will participate in the presentation review.

See Radio Spot Project

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ART 2280 Advertising Workshop
Small Campaign Project

2280 Sm Campaign

Sm Camp Art

“Children’s Hope Foundation Open House” Proposal by Dynamite Design.

Student groups will work as “agencies” to complete this project. Agencies must come up with a campaign that will best advertise the upcoming event without exceeding the given budget. Design, printing, distribution, etc. falls within that budget. Radio and television will not be used for this campaign.

In addition to creating a  campaign, agencies must design a logo, recommend print or other media determine production / placement costs, prepare a proposal, and make an oral presentation to the “client.”

Members of other groups will act as company representatives and will participate in the presentation review.

See Small Campaign Project

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ART 2280 Advertising Workshop
TV Spot Project

2280 TV Spot

TV Spot art

“Altoids TV Spot” Proposal by Red Square.

Student groups will work as “agencies” to complete this project. Agencies will be creating, writing and preparing storyboards. TV advertising will be restricted to local stations serving the Wasatch Front. Neither print nor radio will be used.

Agencies must come up with a television commercial that will best advertise the chosen product in the Salt Lake City. In addition to creating the storyboards, agencies must recommend television stations, air time, how often the spot will play during a one month period, which month would be best, determine production / placement costs, prepare a proposal, and make an oral presentation to the “client.”

Members of other groups will act as company representatives and will participate in the presentation review.

See TV Spot Project

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ART 2280 Advertising Workshop
Chapter Presentation Project

CH PRES art

“Twenty Ads That Shook the World” by James Twitchell.

The text I have chosen for this class uses ads and campaigns to illustrate how advertising affects the American culture. Each student chooses a particular chapter and offers a presentation and discussion to the class.

See Chapter Presentation Project

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ART 2280 Advertising Workshop
Documentaries

Throughout the semester I show several short videos showing the most current advertising in many different mediums. I also show three longer documentaries that encourage discussion between the students and myself.

Screen Shot 2016-04-25 at 12.33.49 PM

“MISS REPRESENTATION”

“Written and directed by Jennifer Siebel Newsom, Miss Representation exposes how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America.” ~ The Representation Project

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Screen Shot 2016-04-24 at 5.10.04 PM

“SELL & SPIN: THE HISTORY OF ADVERTISING”

“Documentary about how products, ideas and people have been sold over the years. The program traces the development of advertising techniques and examines some of the most successful and disastrous campaigns ever developed.” ~ TCM.com

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“THE FIRST MEASURED CENTURY”

“The PBS program tells the story of America by the numbers through the eyes of those who did the measuring and the interpreting, often in highly controversial and unusual circumstances.

These include George Gallup, Alfred Kinsey, Robert and Helen Lynd (authors of “Middletown,”) Daniel P. Moynihan, W.E.B. Dubois, Jane Addams and Julia Lathrop, Frederick Jackson Turner, Franz Boas (who turned back the tide of “scientific racism,”) James Q. Wilson (co-author of the “broken windows” theory of crime prevention), Frank Fukuyama, William Julius Wilson, and many others who, for the most part, are unheralded.” ~ PBS

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MASTER 2990 ONLINE BANNER ART

ART 2990 Advanced Independent Studies

1 – 3 Credit Hours

After completing all available courses in an area of study, students have the opportunity to pursue advanced study with a faculty member on an individual basis. Students must consult with that faculty member about details and permission.

PREREQUISITE: INSTRUCTOR APPROVAL

Emily&Christy

Emily Veylupek and Christy Hadiwinata.

I mentor this class in both Fall and Spring Semesters. I select a group of students, usually three to five who will work on projects of their own choice. Most often students will work on their own branding, collateral, resume and portfolio in preparation for job searches. I enjoy this small group of students working together, critiquing each other, and generally developing friendships. It is so rewarding to see students at the culmination of their studies working for that future job!

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