Category Archives: Projects

Spring 2019 Advanced Design Review & Preview

Advanced Design Review & Preview
SLCC South City Campus
Multipurpose Room
Saturday, April 27, 2019
8 – 11:30 am

👏👏👏 Saturday’s Review & Preview was a great success. Students from Associate Professor Kerry Gonzáles’ ART 2220 Advanced Design class presented their work for review by SLCC VAD alumni.

The branding collateral created by students Sandra Castaneda, Sara Correa, Rebecca Funes, Mekel Muy, Pablo Pinet, Layla Fiod Pitauluga, Amanda Osbourne, Kyrsten Shiflett, Alexis Smith (see photo above), and Brice Roundy was created over the course of this Spring Semester. The project included designs for a logo, letterhead/envelope/business card, kit cover, brochure, magazine ad and annual report cover/spreads.

Thanks to alumni for generously volunteering their time and expertise: Karli Duisen, Melyssa Ferguson, Amber Giles, Ben Heighton, Christine Hunsaker, Kevin Landeen, Jorge Pille, Austin Record, Kristy Sabey, Em Veylupek and Lauren Donna Waters.

Thanks also to Alex Gonzáles for sharing his printing industry expertise. Next Review & Preview… the first week in December! 😊😄😁

Hand-Sketching: Things You Didn’t Know Your Doodles Could Accomplish



Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day? What difference can a pencil possibly make?

see more…

Steps to Arrive at a Great Design

“One does not simply arrive at a great design, it is developed through hard work.”

Described bellow is the process (though simplified) one must take to arrive at a great design. I am using the examples of 25 year old French designer & typographer, Claire Coullon to show & help explain the process.


Take the time to concept out different approaches to the design problem. In Claire’s case below, she “developed three variations that looked at different extremes between relatively restrained sans serif types and more decorative brush scripts.” This process allows one to focus on the many different solutions to a problem, rather than focusing on the first solution that came to mind. This also points out the vastly important need to have an effective brainstorming session, either with yourself or with other creatives.

Revisions & Adjustments

Now is the time to focus on the solutions that are working the best. These solutions should be the most effective answer to the posed design problem. Claire, “narrowed the logo down to two versions…” I have found at this point, refining your ideas down to the top 2 allows you to shift the focus from different answers, to making those answers better & more effective.

Notice the difference from Claire’s roughs above, to her tight roughs below. She has taken the time to specify what is working and what’s not working. This allows her to see the best & worst of both concepts and refine those into a finished logo.

Final Logo

Notice that Claire’s design was not finished after the tight roughs, it was still refined and tweaked to make it better. By utilizing this simple process of 1.) Development 2.) Revisions & Adjustments 3.) Final Logo a design can arrive at a great design with confidence that the solution presented is the best answer to the design problem. There are many solutions to design problems, however if we learn how others solve problems and use their methods in our design process, we to can help our clients in the best possible way. We can help them not only receive a great design, but we can help them receive an effective design. Design is not simply about creating beautiful things, but about solving our client’s design problems.

See more of Claire’s work on both her portfolio & dribbble page.

What is a Zine?

According to the Salt Lake Alternative Press website:

“No one knows for sure.”

Back in 1776, a little pamphlet called “Common Sense” was written by Thomas Paine. This pamphlet presented American colonists with an argument for freedom from British rule. “Common Sense” had all the elements of a zine (and then some considering that it expressed opinions that led to revolution), but mainly, it was independently published, copied and distributed.

Zines are essentially handmade, self-published books or pamphlets about whatever content the author wants to express. Zines typically have a limited number of pages that can contain photos, illustrations, text, a combination of all three or just one of the above.  Unlike magazines, they are not subject to style guides, layout grids or copy editors. They don’t need to be branded. The pages don’t have to be numbered. They don’t have to be censored. It’s not even required to have a specific opinion about anything. *In short, there are no rules.

There are possibly an INFINITE number of zines in the world today. Some are purely photographic and contain images of the authors choosing. Some are highly opinionated discourses about politics, society or global issues. Some have themes that are consistent throughout and some are simply random piles of weirdness and unicorns. But that’s the beauty of it. They can be published by anyone about anything.

Here are some links you might find useful in your exploration of zines:

Salt Lake Alternative Press

Zine Catalog at Salt Lake Public Library

U of U Book Arts Program (Calendar)

Zine Making – A Short Presentation by Wikibooks

Rookiemag – How to make a Zine

*Zine projects in classrooms will typically have specific criteria that needs be met in order to fulfill the requirements of the assignment, but as an independent publisher, there really are no rules.