Category Archives: Resources

Designing A Design Tool For Designers

VAD Graphic Design Alumnus Talin Wadsworth has written an intriguing article for the Adobe Creative Cloud Blog.

screen-shot-2016-10-25-at-5-40-54-pm

October 25, 2016 / UX/UI Design /

Fast Company has had a lot to say about Adobe XD. From a “slick design with zero learning curve” to “revolutionizing the way designers design and prototype websites and apps.” The publication recently recognized XD in its 2016 Innovation by Design Awards as a winner in the app category and and as a finalist in the experience category (XD is part of Creative Cloud).

That’s some pretty heady stuff. But my favorite comment from Fast Company may be about the completely new development process we are employing and the thousands of independent designers who are looped in to test builds and to provide feedback to our pre-release programs. They call it…

To read more:

Designing A Design Tool For Designers

Derek Designs Album Cover!

FROM BIRDWATCH:
“Excited to announce our album cover for our new record OLD SCIENCE. This design was created by the amazing Derek Ballard. Along with the artwork he gave a detailed explanation of the design. The meanings he attached to this idea, and the thoughtfulness he put into it mean the world to us. Better than anything we could have hoped for. Here is his description for his work. Thank you to everyone for the support. Album out Friday.”

screen-shot-2016-10-01-at-6-42-56-am

FROM DEREK BALLARD, VAD Graphic Design Alumnus:
“Everything in the gold overlay is represented in an art deco style, with confident lines, clean type, and strong iconography. I created a symbol based on the sextant, a dynamic tool used by explorers, and a personal point of interest. Travelers, sailors and explorers found an invaluable advantage through celestial navigation. Looking to the stars with the use of reflections, angles and the horizon replaced their dependency on the fickle method of dead-reckoning and gave them a better understanding of their current position and desired destination. I feel the functionality of this ancient tool (looking forward through use of reflection) can be strikingly emblematic to the emotional themes woven throughout the album.

The background image is a hand, subtly illustrated. At first glance, it looks as though the fingers have dipped into the water below, implying purification. However, on closer inspection, it’s clear that each fingertip has been lacerated for the purpose of bloodletting – and the pool below is the consequence of which. This OLD SCIENCE was chosen as a poignant way to suggest pain, tribulation, and release. It connects with the physical discomfort most musicians feel after spilling their souls into the writing of music, playing until their fingers erupt. It’s my hope that this synthesis of imagery will visually echo the themes of hurt, reconciliation, and growth revealed through the audible and lyrical content of this album.”

CONGRATULATIONS DEREK!

WHAT’S NEW IN HIRING?

John Haymore, a VAD Graphic Design alumnus works for HireVue. He recently visited Associate Professor Kerry Gonzales’ ART 1230 Type & Layout class to discuss the newest way to apply for jobs and recruit potential employees! Watch this video. Check out HireVue! Be ahead of the game!

For more information:
https://www.hirevue.com/company/about-us

 

JOHN HAYMORE

HAYMORE, John photo5 Ways to Improve Your Smartphone Photography
By John Haymore

John Haymore, SLCC VAD Graphic Design alumnus was recently asked to write for VueNation. “Many know I’m not a writer, by far, but when asked to write a post for VueNation on taking better smartphone photos, I gladly excepted the challenge, as long as I was able to include my own visual images.” Nice job John!

From Vue Nation:

Smartphone photography is an obsession these days amongst social media enthusiasts. If you’re snapping photos with your smartphone, eventually you’ll want to share them with others, so why not keep in mind a few basic tips and tricks to improving your smartphone photography skills?

To read the entire story:
http://www.vuenation.com/blog/improveyoursmartphonephotos

INSPIRATIONAL SELF-PROMOS!

Card Promo artHOW: 9 Designer Self-Promotion Projects to Inspire You
By Jessica Farris / January 14, 2016

“As a designer, marketing and promotional work comes with the territory. After all, much of the money to be made in the design industry comes from promotional projects for clients. But once you’ve put down your client work, it’s time to look inward and develop your self-promotional strategy. Whether you’re part of a studio or an in-house design team, or you’re working for yourself, self-promotion is a must for finding your ideal clients, building your career and making a name for yourself.”

To read entire article:

http://www.howdesign.com/design-creativity/designer-self-promotion-projects/?utm_source=newsletter&utm_campaign=hw-nbo-nl-160125&utm_content=815160_HDN160125&utm_medium=email

Photo: 2015 YEAR OF THE RAM / MM Brand Agency

PORTFOLIOS THAT PACK A PUNCH

Screen Shot 2016-01-18 at 6.34.33 AMFROM CREATIVE BLOQ:
Design a Portfolio that Packs a Punch

by Marc Anderson

”I look at many many creative portfolios every day in my job at Fantasy, spanning a wide range of disciplines and talents. Because there’s so many, I’ve had to develop a strategy to enable me to quickly tell whether a designer has both the visual talent and UX thinking to thrive with us. In short, a way of separating good work from work that simply looks good.”

To read article in its entirety:
http://www.creativebloq.com/career/design-portfolio-packs-punch-11618692

Photo: 05. Demonstrate critical thinking

HOW TO DRIVE A PRINT DESIGNER CRAZY!!!

giphy

FROM CREATIVE MARKET
10 Frustrations Only Print Designers Will Understand

“Great print and web design has a lot in common. They both require solid skills in typography, color and layout, to name just a few. But there’s a few ways in which the two fields are completely unique. If you’re a designer who works primarily with the printed page, we want you to know we feel your pain. Here’s a list of annoyances that only print designers will truly get. Let us know in the comments any that we’ve missed.

1. That typo.
If a website or blog goes live with a typo, it’s N.B.D. The developer can just login and make a change within a few nanoseconds. There’s even a chance nobody will notice. But if ten thousand brochures or a hundred foot billboard goes live with a typo, someone always seems to notice.”

To read article in its entirety:

https://creativemarket.com/blog/2015/12/02/10-frustrations-only-print-designers-will-understand

Image Via Giphy

10 HILARIOUS AND TOUCHING ADS

Screen Shot 2015-12-07 at 7.55.51 AMFrom ADWEEK:
10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year 2015’s big laughs and bold ideas By Patrick Coffee.
“From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO’s wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as Adweek’s U.S. Agency of the Year.
From the Super Bowl all the way into holiday season, the agency’s U.S. offices consistently created some of the industry’s most compelling and well-crafted work.”

To read this article in its entirety:
http://www.adweek.com/news-gallery/advertising-branding/10-hilarious-and-touching-ads-show-why-bbdo-was-our-us-agency-year-168468

HAND DRAWN LETTERS

Screen Shot 2015-12-07 at 10.27.43 AMFrom HOW:
Letter-Perfect: The Gift of Hand-Drawn Letters
By Sarah Whitman

”Since she was a child, Toronto-based Lesli Ink owner Lesli Ferguson has saved every heartfelt card she’s ever received, amassing boxes upon boxes. So for the holidays last year, Ferguson wanted to send her clients a card that they, too, would cherish. ‘The holidays are notorious for generic cards, and I wanted to change that,’ Ferguson says. ‘Many of our clients are small business owners just like myself. Over time we have created these amazing connections because we face a lot of the same challenges. I really wanted to show them how much I cared about them.’”

To read this article in its entirety:
http://www.howdesign.com/articles/the-gift-of-hand-drawn-letters/