10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year 2015’s big laughs and bold ideas By Patrick Coffee.
“From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO’s wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as Adweek’s U.S. Agency of the Year.
From the Super Bowl all the way into holiday season, the agency’s U.S. offices consistently created some of the industry’s most compelling and well-crafted work.”
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CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of bike-related ideas to win Lions at Monday night’s award show just a few hours from now.)
Now, McDonald’s is climbing aboard with a neat packaging idea aimed at cyclists.
To see the original article please visit – http://www.adweek.com/
• Women’s Aid
Look At Me
Agency: WCRS London
—This digital billboard uses facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people looked at the ad, her bruises and cuts healed faster, communicating the benefit of not turning a blind eye to the problem.
• News UK/Sunday Times
Elton, Branson, Cowell
Agency: Grey London
—Elton John, Richard Branson and Simon Cowell are fat cats indeed in these ads promoting the British newspaper’s “Rich List.”
To see the entire original list please visit – http://www.adweek.com/
To view this article in its entirety please visit – http://www.adweek.com
You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people’s first names. Well, Diet Coke just went and individualized 2 million bottle designs.
Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo. (In fact, it was Indigo, which was founded in Israel, that helped Coke solve the enormous production challenges around the “Share a Coke” campaign when it first rolled out in Australia in 2011.) For the Diet Coke project—which echoes a similar stunt by Absolut in 2012—a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated.
I Had To Look Twice At Most Of These 27 Ads. But Once I Got Them… Absolutely Brilliant.
With how often each of us are online or using our mobile phones, you would think that print advertising is an antiquated artwork that no one pays real attention to. You’d be wrong, though. We found 27 of the most stunning or clever print ad campaigns out there. They are seriously impressive, even though they are completely static (unlike most of the ads we see online).
THIS is advertising.
To view this article in its entirety please visit – http://www.viralnova.com/creative-print-ads/
With how often each of us are online or using our mobile phones, you would think that print advertising is an antiquated artwork that no one pays real attention to. You’d be wrong, though. We found 27 of the most stunning or clever print ad campaigns out there. They are seriously impressive, even though they are completely static (unlike most of the ads we see online). THIS is advertising.
To view this article in its entirety please visit – http://www.adweek.com/news-gallery/advertising-branding/10-brands-changed-world-153920#intro
From fast food to fast fashion, a glass telephone to plastic money, some brands don’t merely influence our spending habits—they determine who we are. All are household names, not just on our shores but all over the globe. Here’s how they made it.
To read this article in its entirety please visit – http://adage.com/article/special-report-the-awards-report/dumb-ways-die-dissected/245195/
How do you create the winningest campaign of the year? Creativity, obviously. But thoughtful integration and a close adherence to strategy help, too.
McCann Melbourne’s effort for Metro Trains used that combination to reach the top of our annual most-awarded ad campaigns list, earning best-of-show wins throughout the awards season and a record-breaking five Grands Prix at the Cannes Lions International Festival of Creativity. The success of “Dumb Ways to Die” propelled Metro to the No. 3 slot on this year’s most-awarded advertisers list and its creators, Exec Creative Director John Mescall, Creative Director Pat Baron and Director Julian Frost, to the top of the people charts.
The 1950′s through the 1970′s were a strange time in advertising. Women were stuck in the kitchen, casual racism was abundant and crazy ads were everywhere. Below is a list of crazy vintage ads that will make you grateful for modern standards, or perhaps nostalgic for the ‘good ole days’. While reading this list, imagine if you would, each crazy ad’s impact on the public if it were to run unedited in popular print publications today. Without further ado (as if most of you even read this paragraph) here are 10 Crazy Ads from History, a vintage lesson in ridiculous marketing.
See the Ads