Category Archives: Advertising

2017 Salt Lake Design Week!

From AIGA SLC:

Salt Lake Design Week expands the public awareness about design in our community.

The purpose of Salt Lake Design Week is to celebrate and promote the impact of design in Utah across all disciplines—graphic, digital, product, fashion, architecture, advertising, interior, marketing, and more. Salt Lake Design Week brings together professionals, students, entrepreneurs, educators and other members of the community, to inspire and collaborate with one another.

An example of this is the breadth of our partnerships including: AIA, IDSA, SEGD, AAF, IIDA, IDXA, YAF, other Salt Lake City design groups, museums, businesses and schools. Salt Lake Design Week includes an opening reception, business and design forums, workshops, film screenings, studio tours, exhibitions, lectures, mixers, and culminates with an outstanding Design Week closing party.

To read more about events:
http://sldesignweek.org/


 

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Derek & Brighton in Slug Magazine!

Neuer Geist Creative Studio

Brighton and Derek Ballard. Photo: John Barkiple
From SLUG Magazine:

Neuer Geist: CLC Artisan
By Zaina Abujebarah

Structured and playful all at once, Neuer Geist’s mission is to innovate and create without losing the “glory of the past.” Brighton and Derek Ballard both bring their artistic abilities to the table and join creative forces to create pieces like prints and patches, as well as menus and other graphic design gems, tailored for local businesses. All are showcased on their website.

“We’re lucky to have found each other,” Brighton says. “Derek would painstakingly reproduce the logos of favorite bands and save bits of packaging or product tags that he thought were interesting, and I drew and painted constantly.” Their creative roots led to the inception of their brand. “Derek’s aesthetic is very clean, precise and calculated, while mine is more loose and suggestive,” says Brighton. “We help each other through the process of creating. We’re constantly talking about the business, giving each other feedback, helping each other with a sketch or an idea.”

To read the entire article:
http://www.slugmag.com/art-fashion/neuer-geist-clc-artisan/

To see Neuer Geist:
http://neuergeist.com/


 

10 HILARIOUS AND TOUCHING ADS

Screen Shot 2015-12-07 at 7.55.51 AMFrom ADWEEK:
10 Hilarious and Touching Ads That Show Why BBDO Was Our U.S. Agency of the Year 2015’s big laughs and bold ideas By Patrick Coffee.
“From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO’s wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as Adweek’s U.S. Agency of the Year.
From the Super Bowl all the way into holiday season, the agency’s U.S. offices consistently created some of the industry’s most compelling and well-crafted work.”

To read this article in its entirety:
http://www.adweek.com/news-gallery/advertising-branding/10-hilarious-and-touching-ads-show-why-bbdo-was-our-us-agency-year-168468

ADVERTISING: McDonald’s New Packaging for Bicyclists!

mcbike-hed-2015

CANNES, France—Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of bike-related ideas to win Lions at Monday night’s award show just a few hours from now.)

Now, McDonald’s is climbing aboard with a neat packaging idea aimed at cyclists.

To see the original article please visit – http://www.adweek.com/

ADVERTISING: The World’s 18 Best Outdoor Campaigns of 2014 – 2015

womens-aid-billboard-hed-2015Women’s Aid
Look At Me
Agency: WCRS London
Gold Lion
—This digital billboard uses facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people looked at the ad, her bruises and cuts healed faster, communicating the benefit of not turning a blind eye to the problem.

outdoor-04-news-uk-1

• News UK/Sunday Times
Elton, Branson, Cowell
Agency: Grey London
Gold Lion
—Elton John, Richard Branson and Simon Cowell are fat cats indeed in these ads promoting the British newspaper’s “Rich List.”

To see the entire original list please visit – http://www.adweek.com/

ARTICLE: Diet Coke Prints 2 Million Unique Labels…

diet-coke-algorithm-hed-2014To view this article in its entirety please visit – http://www.adweek.com

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people’s first names. Well, Diet Coke just went and individualized 2 million bottle designs.

Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo. (In fact, it was Indigo, which was founded in Israel, that helped Coke solve the enormous production challenges around the “Share a Coke” campaign when it first rolled out in Australia in 2011.) For the Diet Coke project—which echoes a similar stunt by Absolut in 2012—a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated.

Advertising

I Had To Look Twice At Most Of These 27 Ads. But Once I Got Them… Absolutely Brilliant.

advertising2

With how often each of us are online or using our mobile phones, you would think that print advertising is an antiquated artwork that no one pays real attention to. You’d be wrong, though. We found 27 of the most stunning or clever print ad campaigns out there. They are seriously impressive, even though they are completely static (unlike most of the ads we see online).

THIS is advertising.

http://www.viralnova.com/creative-print-ads/

ARTICLE: 27 Ads

To view this article in its entirety please visit – http://www.viralnova.com/creative-print-ads/

With how often each of us are online or using our mobile phones, you would think that print advertising is an antiquated artwork that no one pays real attention to. You’d be wrong, though. We found 27 of the most stunning or clever print ad campaigns out there. They are seriously impressive, even though they are completely static (unlike most of the ads we see online). THIS is advertising.

ARTICLE: 10 Brands That Changed the World

To view this article in its entirety please visit – http://www.adweek.com/news-gallery/advertising-branding/10-brands-changed-world-153920#intro

From fast food to fast fashion, a glass telephone to plastic money, some brands don’t merely influence our spending habits—they determine who we are. All are household names, not just on our shores but all over the globe. Here’s how they made it.

ARTICLE: How ‘Dumb Ways to Die’ Won the Internet, Became the No. 1 Campaign of the Year

To read this article in its entirety please visit – http://adage.com/article/special-report-the-awards-report/dumb-ways-die-dissected/245195/

How do you create the winningest campaign of the year? Creativity, obviously. But thoughtful integration and a close adherence to strategy help, too.

McCann Melbourne’s effort for Metro Trains used that combination to reach the top of our annual most-awarded ad campaigns list, earning best-of-show wins throughout the awards season and a record-breaking five Grands Prix at the Cannes Lions International Festival of Creativity. The success of “Dumb Ways to Die” propelled Metro to the No. 3 slot on this year’s most-awarded advertisers list and its creators, Exec Creative Director John Mescall, Creative Director Pat Baron and Director Julian Frost, to the top of the people charts.