Category Archives: Career Path

WHAT’S NEW IN HIRING?

John Haymore, a VAD Graphic Design alumnus works for HireVue. He recently visited Associate Professor Kerry Gonzales’ ART 1230 Type & Layout class to discuss the newest way to apply for jobs and recruit potential employees! Watch this video. Check out HireVue! Be ahead of the game!

For more information:
https://www.hirevue.com/company/about-us

 

INSPIRATIONAL SELF-PROMOS!

Card Promo artHOW: 9 Designer Self-Promotion Projects to Inspire You
By Jessica Farris / January 14, 2016

“As a designer, marketing and promotional work comes with the territory. After all, much of the money to be made in the design industry comes from promotional projects for clients. But once you’ve put down your client work, it’s time to look inward and develop your self-promotional strategy. Whether you’re part of a studio or an in-house design team, or you’re working for yourself, self-promotion is a must for finding your ideal clients, building your career and making a name for yourself.”

To read entire article:

http://www.howdesign.com/design-creativity/designer-self-promotion-projects/?utm_source=newsletter&utm_campaign=hw-nbo-nl-160125&utm_content=815160_HDN160125&utm_medium=email

Photo: 2015 YEAR OF THE RAM / MM Brand Agency

PORTFOLIOS THAT PACK A PUNCH

Screen Shot 2016-01-18 at 6.34.33 AMFROM CREATIVE BLOQ:
Design a Portfolio that Packs a Punch

by Marc Anderson

”I look at many many creative portfolios every day in my job at Fantasy, spanning a wide range of disciplines and talents. Because there’s so many, I’ve had to develop a strategy to enable me to quickly tell whether a designer has both the visual talent and UX thinking to thrive with us. In short, a way of separating good work from work that simply looks good.”

To read article in its entirety:
http://www.creativebloq.com/career/design-portfolio-packs-punch-11618692

Photo: 05. Demonstrate critical thinking

What Designers Want Copywriters to Know

Copywriting art
HOW Design

Bay Area designers and art directors share their thoughts on what makes a great copywriter-designer duo and offer copywriting tips from a design perspective.

By Laura Vrcek

“If storytelling is the essential job of the copywriter, design is the starting point of the story; design can inform how a story plays out and how a brand touches people at every stage in their interaction with it.”

See more at:
http://www.howdesign.com/design-career/design-copywriting-tips/

CAREER PATH: Think More Comic Book Geeks are Guys? Think Again

 

Comic artFrom Publishing Perspectives:

New research by comics analysis site Graphic Policy finds that 53% of comic book readers are now women—and they are demanding stronger female characters.

By Bree Turner

“Watch out boys, women are surpassing you in comic book geekdom. Market research done by a comics analysis site, Graphic Policy, has come to the conclusion that 53% of comic readers are now women, up from 40% just three years ago.”

To read this article in its entirety:
http://publishingperspectives.com/2015/09/think-more-comic-book-geeks-are-guys-think-again/

ARTICLE: Design Portfolio Class

Screen Shot 2015-06-18 at 3.51.03 PM

 

To view the entire class details or to buy this class please visit – https://www.creativelive.com/courses

This class is currently available for $41. Get it now before the price goes up to $59!

In this class, Ram Castillo will help you through every stage of portfolio development from conceptualization to organization to dissemination.

You’ll learn how to:

  • Filter and organize your design work
  • Photograph and/or render project pieces
  • Choose an online portfolio structure

VIDEO: Emory Douglas “The Art of the Black Panthers”

EMORY DOUGLAS

To view this article in its entirety, please visit – http://www.stashmedia.tv/?p=24258

Revealing interview with Emory Douglas, the art director, designer, and main illustrator for The Black Panther newspaper during the 1960s and 1970s.

Introduced to graphic design working in the print shop during juvenile detention, Douglas rose to become the Panthers’ Revolutionary Artist and Minister of Culture, using his art as a weapon in the party’s struggle for civil rights.

Visit the site for the full 8 minute interview.

ARTICLE: Stop asking me to do my job for free: a guide to being a decent friend to a photographer

fromthebirdcage

To view this article in its entirety, please visit – https://fromthebirdcage.wordpress.com

Raise your hand if you have a friend who is a photographer.  Now, raise your hand if you’ve ever asked that friend to do their job for free.  No seriously.  RAISE YOUR HAND. EVERY SINGLE ONE OF YOU.  Because you’ve all done it.  How do I know?  Because I have a lot of friends and way too many of you have invited me to parties and told me to bring my camera or told me about this cool project idea you have that you’re certain I would love to be a part of.

Here’s the deal.  I MIGHT love to be a part of it.  AND, if I would, I’ll volunteer.  BUT STOP ASKING ME TO DO IT FOR FREE!  Ask to hire me.  THIS IS MY JOB!

Stay tuned long enough and I’ll give you the script for exactly how TO get us to do our job for free, because it IS possible.

Do you invite your accountant to the party and ask him to do your taxes in the corner?  Do you tell your dentist you have this bad ass cavity he should practice drilling for his portfolio and then tell him if he does a great job cleaning  your teeth you’ll tell all your friends about him? (You know, all your other friends who also don’t want to pay him to clean their teeth.)

Regardless of what you may feel about about the investment level of entering into the field of photography vs. becoming a dentist, paying back student loans and business expenses aren’t the only thing that go into setting my prices. Here’s a basic rule of thumb: