Category Archives: Career Path

ARTICLE: Reasons Why Small Business Should Use Social Media



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Nowadays, it’s nothing for someone to share an experience (good or bad) with a brand, product, or service using social media. Whether it’s on Facebook, Twitter, YouTube, LinkedIn or a blog, one voice can be quickly amplified, multiplied and stretched across the map. It’s like word-of-mouth on steroids.



Freelancers: How Not To Get Screwed By Clients


The overarching business problem designers will face early in their freelance careers is navigating the waters of how to get paid for things. There are so many potholes, nightmare scenarios, and snake-oil businesspeople vying to get free work that, when combined with the “you must first build your résumé while not getting paid” notion that is wrongfully being accepted as normal practice today, it can seem impossible to understand how to protect yourself. Here are 10 tips:

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Milton Glaser: Ten Things I Have Learned


While looking for some philosophical inspiration behind design from some of the most well known graphic designers of the last century I came across a short essay written by Milton Glaser that I found to be useful in my search to create things that serve not only an aesthetic purpose but a functional one as well.

I hope you enjoy it.

HOW I HIRE: An Interview with Richard Branson

How I Hire

There is nothing more important for a business than hiring the right team. If you get the perfect mix of people working for your company, you have a far greater chance of success. However, the best person for the job doesn’t always walk right through your door…

…they might though.

RESOURCES: Building a Creative Business

Hello? Is this thing on? Hey friends! I just want to spread the word about a newly available class this semester called Building a Creative Business / Art 1440 (2 credits). It’s being taught by one of the talented founders of Struck. If you have any plans to freelance or start any sort of creative business, this class will be valuable for you! In this course, you will learn to:

• Identify and discuss basic business structures.

• Identify and apply the process of business organization and branding. (i.e., create your own identity set)

• Understand the government process for setting up a business and reporting income.

• Define and evaluate appropriate use of social media for small, creative businesses.

• Properly create effective estimates, proposals, change orders and invoices.

I believe in this course and want to see it continue for future students as well, so if you have room in your busy schedule, I’d like to see you there! We only meet once a week, and next week is Martin Luther King Day so there’s no class. Hit me up with your email address if you decide to register and want a PDF of the syllabus as well as more information on the assignment due the next class. The instructor is fun, qualified and knowledgeable! I’m excited to learn more and prepare myself for my future! Are you?