Category Archives: Corp ID/Logos

ARTICLE: 42 Award-Winning Brand & Identity Design Projects

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Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”

Every institution in the world that considers itself a brand—from corporations to nonprofits to sports teams—relies on its identity design to represent its character to the public in a unique and recognizable way. The visual representation of a brand is one of the most fundamental projects a designer can work on.

ARTICLE: Get Inspired By These 50 Incredibly Clever Logos With Hidden Meanings


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Looking for some logo design inspiration? Here are 50 ingenious examples that carry dual meanings in their design. These hidden symbols either explain the nature of the business or are a clever visual representation of its name. Superb work by talented artists and designers who must have been high on some ‘good stuff’ ;). Check them out.

ARTICLE: The Meaning of 35 Brand Names, From Etsy to Reddit

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Inspirations for company names can be as varied as the founders themselves. The infographic below, by 7Brands, collects the stories behind 35 of them—including Cadillac, Reebox, Lego, Pez, Toyota and many more.

Ad agencies, of course, are notorious for going the law-firm route and being named for the partners. But there are many exceptions, of course. For a refresher, have a look back at our fun feature on the 40 strangest agency names.

RESOURCE: “The World’s Most Famous Logos, Organized By Visual Theme”

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A brand is more than a logo. But a company’s mark is its calling card, a shorthand for all that other stuff—the quality of the product, the level of service, the history of the company—for its composite brand. To understand the cultural power and currency of a popular logo, all you have to do is survey a set of preschoolers, who, while unable to order off a menu, can handily identify McDonald’s golden arches, as well as the emblems of Disney and Nike, to name but a few.

The newly updated and reissued Marks of Excellence, by Per Mollerup, goes deep into the evolution of logos—charting their origins in heraldry, monograms, and owner’s marks—but, more interesting from a graphic-design standpoint, it also organizes the countless logos we come across every day into tidy taxonomies of recurring themes.

VIDEO: Aaron Draplin Takes On a Logo Design Challenge

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Most logos aren’t designed in fifteen minutes, but most designers aren’t Aaron Draplin. Aaron’s a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of “blue collar” design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won’t just live in PDFs.