Category Archives: Resources

RESOURCES: The Idea vs The Execution

Good ideas never seem to be in short supply. Granted, bad ideas are every bit as prevalent – however, almost anyone can hit on a good idea of some sort in their professional lifetime. Great ideas are rare. Great ideas can change fortunes, alter futures and make history. The execution of ideas, whether it be in business or in life, is also key to success. Having a reputation of excellent execution can make careers and build businesses. In marketing and advertising, both are integral to a complete and effective campaign. They each require large amounts of attention and commitment to detail and often one is overlooked for want of the other. So, for arguments sake, we shall pit them head to head in a which-is-more-important battle-royale! – See more at: Learned Marketing

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VIDEO: Jessica Hische – From Berlin With Love

Jessica Hische – From Berlin With Love from Gestalten on Vimeo.

In a recent two-day Gestalten workshop, participants worked closely with Jessica Hische (a letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth, as she jokingly describes herself) to develop a full vector alphabet and learn about drawing type in a short amount of time. Hische has been named a Forbes Magazine “30 under 30” in art and design as well as an ADC Young Gun and one of Print Magazine’s “New Visual Artists”. Gestalten.tv took the chance of a very brief break during the workshop to let Jessica talk us through some of the pros and cons of the letters B/E/R/L/I/N.

VIDEO: Saul Bass Google Doodle

The Google homepage today features a cartoon homage to a range of famous films, including “Spartacus,” “West Side Story,” “Man With the Golden Arm,” and the immortal Hitchcock thriller “Vertigo.” What do all those movies have in common? They all feature the work of the pioneering designer and artist Saul Bass, who did for the opening credit montage what Rodin (another recent Google doodle honoree) did for sculpture.

For more information on Saul Bass check out
http://www.aiga.org/medalist-saulbass/

RESOURCES: Building a Creative Business

Hello? Is this thing on? Hey friends! I just want to spread the word about a newly available class this semester called Building a Creative Business / Art 1440 (2 credits). It’s being taught by one of the talented founders of Struck. If you have any plans to freelance or start any sort of creative business, this class will be valuable for you! In this course, you will learn to:

• Identify and discuss basic business structures.

• Identify and apply the process of business organization and branding. (i.e., create your own identity set)

• Understand the government process for setting up a business and reporting income.

• Define and evaluate appropriate use of social media for small, creative businesses.

• Properly create effective estimates, proposals, change orders and invoices.

I believe in this course and want to see it continue for future students as well, so if you have room in your busy schedule, I’d like to see you there! We only meet once a week, and next week is Martin Luther King Day so there’s no class. Hit me up with your email address if you decide to register and want a PDF of the syllabus as well as more information on the assignment due the next class. The instructor is fun, qualified and knowledgeable! I’m excited to learn more and prepare myself for my future! Are you?

http://struck.com/

EXAMPLE: Typography Whore

Like most of us here, I follow a lot of design blogs. I love typography and have hundreds of typography quotes saved on my phone for inspiration. This was actually just a personal project that I did for fun. I wanted to take a crack at creating my own version of the typographical quotes I see so often.

I’d love to hear some feedback on the layout, typeface choices and just overall aesthetic appeal. I crave honesty. I feel that I’ve reached a bit of a plateau in my design skills and I can’t improve unless I’m…humbled, haha So..feel free to speak your mind.

Thanks!

Justin