INSPIRATIONAL SELF-PROMOS!

HOW: 9 Designer Self-Promotion Projects to Inspire You
By Jessica Farris / January 14, 2016

“As a designer, marketing and promotional work comes with the territory. After all, much of the money to be made in the design industry comes from promotional projects for clients. But once you’ve put down your client work, it’s time to look inward and develop your self-promotional strategy. Whether you’re part of a studio or an in-house design team, or you’re working for yourself, self-promotion is a must for finding your ideal clients, building your career and making a name for yourself.”

To read entire article:

http://www.howdesign.com/design-creativity/designer-self-promotion-projects/?utm_source=newsletter&utm_campaign=hw-nbo-nl-160125&utm_content=815160_HDN160125&utm_medium=email

Photo: 2015 YEAR OF THE RAM / MM Brand Agency

HAND DRAWN LETTERS

From HOW:
Letter-Perfect: The Gift of Hand-Drawn Letters
By Sarah Whitman

”Since she was a child, Toronto-based Lesli Ink owner Lesli Ferguson has saved every heartfelt card she’s ever received, amassing boxes upon boxes. So for the holidays last year, Ferguson wanted to send her clients a card that they, too, would cherish. ‘The holidays are notorious for generic cards, and I wanted to change that,’ Ferguson says. ‘Many of our clients are small business owners just like myself. Over time we have created these amazing connections because we face a lot of the same challenges. I really wanted to show them how much I cared about them.’”

To read this article in its entirety:
http://www.howdesign.com/articles/the-gift-of-hand-drawn-letters/

6 SKILLS YOU NEED!

From HOW Magazine
6 Non-Design Skills Designers Need
By David Sheman

“While it is important to fuel your creativity and build your core design skills, to expand your proficiency in tools like Adobe Photoshop or Corel Draw, there is more to being a graphic designer. Your overall success is dictated by more than just what is in your portfolio.”

See more at:
http://www.howdesign.com/design-career/6-non-design-skills-need-designer/#sthash.jGbmKGZX.dpuf

What Designers Want Copywriters to Know

HOW Design

Bay Area designers and art directors share their thoughts on what makes a great copywriter-designer duo and offer copywriting tips from a design perspective.

By Laura Vrcek

“If storytelling is the essential job of the copywriter, design is the starting point of the story; design can inform how a story plays out and how a brand touches people at every stage in their interaction with it.”

See more at:
http://www.howdesign.com/design-career/design-copywriting-tips/

RESOURCES: 10 Poster Design Tips

From HOW Magazine Guest Contributor Allan Peters.

“My name is Allan Peters. I’m the Judge for this year’s Poster Design Awards. I went to art college because I wanted to draw every day for living. I didn’t want to design annual reports or apps, I wanted to fill galleries with work that people wanted to hang in their living rooms. I also didn’t want to just make pretty work; I wanted to make work that was provocative, work that made your brain happy as well as your eyes.”

To continue the story:
http://www.howdesign.com/design-creativity/ten-poster-design-tips/