Tag Archives: Logos

ARTICLE: Logo History GIFs

mcdonalds-logoTo see all of these amazing GIFs visit – http://www.adweek.com/adfreak/

Need to look at something other then your walls? Alfred Maskeroni created 12 GIFs showing Famous Logos history in seconds. I am mesmerized by them all.

ARTICLE: 42 Award-Winning Brand & Identity Design Projects

Mungo_1To view this article and its examples in its entirety, please visit – http://www.howdesign.com/

Seth Godin defines “branding” as “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”

Every institution in the world that considers itself a brand—from corporations to nonprofits to sports teams—relies on its identity design to represent its character to the public in a unique and recognizable way. The visual representation of a brand is one of the most fundamental projects a designer can work on.