The Oldest Form of Advertising

This is NOT how it’s done

 

Newspaper ads, despite being the oldest form of print advertising, are still an effective way to reach a large audience. However, you need to make sure it is the right audience! Unlike the Internet which has a young demographic, the majority of newspaper readers are usually those aged 45+. Even so, you can get the best results out of your ads by requesting that they run in the sections of the newspaper which most closely relate to your target audience.

Since newspapers are divided into columns, your ads will be sized according to a predetermined formula: a certain number of columns wide and a certain number of inches long. By doing a little bit of research, you can find out the typical ad sizes for your local newspapers based on column width. It is best that you design your ad to fit correctly within the provided parameters in order to avoid any resizing issues during post-production.

Here are some tips you can keep in mind while designing your newspaper ad:

• Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location. Use the coupon to track the response rate of your ads–you’ll know how good your ads are by the number of people using the coupon.
• Add a URL to your print ad to drive people to your website. There, you can tell and sell them more and provide a printable coupon.
• Give your sales rep all the information they might need well ahead of deadline so you can get a proof sheet to check all the facts before it goes to print.
• When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail. Get another pair of eyes to check for mistakes, too.

(source)

NEWS: We Want Your Time!

Dear members, for the sake of organization and with the intent of avoiding confusion, the following post will be organized in a chronological way. Deal with it! (Or show up to the meeting so you wouldn’t have to read all of this later!)

But let us begin:

Perfect Portfolio Photography on a Brown Bag Budget

As many of you know, a few weeks ago – on the 8^th of February, to be more specific – some of us attended the AIGA event “Perfect Portfolio Photography on a Brown Bag Budget”. Trevor Woods and Ben Kuhns from Lunar/Solar Creative showed us how to properly and inexpensively photograph portfolio pieces to get polished, professional results. What is more, they were kind enough to send us a .PDF full of tips after the event! And so, to spread the kindness, we share it with you: Photo Guide

Also, here are some useful portfolio presentation links we got from Mike Harris:

http://www.aiga.org/portfolio-presenting/
http://www.allartschools.com/art-careers/graphic-design/graphic-design-portfolio?lob=art
http://www.beadesigngroup.com/blog/archives/2005/05/preparing-and-presenting-a-portfolio-tips-for-students.php

Volunteers Needed for SLCC’s Art Showcase

On another note, the VAD department needs student volunteers to help out for the duration of the 2012 Art Showcase. The show runs from April 9^th until April 19^th and volunteers are needed for 3 hour time intervals between 12 – 3pm and 3pm – 6pm. Your duties as a volunteer will be simple: all you’ll have to do is accept artwork submissions, help students with the paperwork and keep an eye on the show in general. For your convenience, we have created a spreadsheet where you can sign up for the specific time slot you prefer.  Go check it out, sign up and help us make the Art Show awesome! Oh, and you will receive an awesome INK T-shirt which you could wear while helping out.

Andrew Wilson will be at the next INK meeting if you need more information concerning volunteering for the Art Show.

Upcoming Events

Apocalyptikiss
2012 – The Apocalypse – The Last Year for Love

The Mandate Press would like to invite you to come and enjoy their new shop location by way of excellent art, good drinks, good food, good music, and with the help of you – good company.
The Mandate Press has been printing letterpress since 2004 and now with fancy new digs, it’s time to party.

Where:
The Mandate Press
1077 South Main St.
Salt Lake City, UT 84111

When:
Saturday, March 3, 2012
7:00 PM – 10:00 PM

AIGA Portfolio Pre-Review and Studio Tours

The registration will be for the Pre-Review / Studio Tours only. Space is limited so sign up fast!

Senior Priority Registration :: Deadline March 1
Open Enrollment (All Students) :: March 2-8

Where:
Salt Lake City Library
Conf. Room 4
210 East 400 South
Salt Lake City, UT 84111

When:
Friday, March 9, 2012
9:00-1:45 :: Salt Lake Studio Tours
1:45-2:45 :: Break for lunch on your own
2:45-5:00 :: Pre-Portfolio Review

Price:
AIGA Member Admission: $5
Non-Member Admission: $15
Pre-registration Only

Design Week San Francisco

At the last meeting, we proposed a trip to San Francisco during June 11^th – 17^th in order to attend Design Week San Francisco. For the time being, there isn’t much posted about particular events but we will keep you updated as information becomes available. Right now, we would like to know which of you would be interested in this trip and available to go so we could plan accordingly and draft a proposal. So, this said, if you are interested and you know you can make it, let us know by filling out the form below.

Name(required)

Email(required)

Phone

Comment

Submit

Δ

EVENT REMINDER

Before we dive into event updates, we would like to extend a big “Thank you!” to everyone who attended the INK SLCC Open House last Tuesday. We hope you had as much fun as we did and made friends with some cool creative people. By now, all the guests who signed up for membership should have received e-mail invites. If you didn’t get one, please use the Join INK form on the website and we will send you an invitation as soon as we can.

Our next club meeting will be held on:

When: Tuesday, Februrary 21st from 5-7pm

Where: Taylorsville Redwood Campus, Student Center, Parlor B (downstairs)

We hope to see you all there!

As far as events are concerned, the next one on the list is Perfect Portfolio Photography on a Brown Bag Budget. It is intended for students only and aims to provide useful tips on how to take good portfolio photography while working on a tight budget. The event will be held tomorrow at The City Library.

When: Wednesday, Februrary 8th from 7-8.30pm

Where: The Salt Lake City Library
210 East 400 South
Lower level rooms B & C
Salt Lake City, UT 8411

Price: $5 AIGA members, $10 non-members

Later this weekend, you can attend:
Valenteenies: Love Notes and Calling Cards

Sat, February 11, 9am – 2pm

and/or
Love Stinks: An Anti-Valentine’s Zine Workshop
Sat, February 11, 2pm – 5pm

You can refer to our calendar for more information on those and future events.

And once again, thank you for attending the Open House and, please, feel free to contact us with any questions you have.