ARTICLE: 271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book


To view this article in its entirety, please visit –

In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit about the use of color in painting, but would go on to explain how to create certain hues and change the tone by adding one, two, or three parts of water. The premise sounds simple enough, but the final product is almost unfathomable in its detail and scope.

Spanning nearly 800 completely handwritten (and painted) pages, Traité des couleurs servant à la peinture à l’eau, was probably the most comprehensive guide to paint and color of its time. According to Medieval book historian Erik Kwakkel who translated part of the introduction, the color book was intended as an educational guide. The irony being there was only a single copy that was probably seen by very few eyes.

ARTICLE: Open Source Fonts

To view this article in its entirety, please visit –

In the recent past I’ve written about Free Fonts – the pros and cons, the ins and outs, etc. Another piece of that “typographic” puzzle is an additional category of free font, commonly referred to as open source fonts. The term “open source” stems from a reference to software, but since fonts are considered software, the term aptly applies to them as well. Open source fonts refers to those fonts that are made available for free, usually for both private and commercial use. The open source fonts we are now discussing are, in most cases, more professional in quality than the novice, or “hobbyist” efforts discussed in the previous column.

Open source fonts are more than just free fonts – they are part of a movement, or a philosophy if you will, that strives towards making quality fonts freely available for both personal and professional use. Some are totally freeware, while others are shareware, which means they are free to download and use, but with a small fee or donation requested (some on the honor system) if you like and use the font. The best open source fonts are found on a handful of websites where the font collection is managed, as opposed to those sites that allow anyone to upload their fonts with little or no review, or filtering process. Most open source fonts are designed and intended for use on the web (Web fonts), but some are appropriate for print use as well.

Here is a list of some of the best, and most reliable sites for open source fonts:…

ARTICLE: 10 Tips On Creating Killer Gig Posters


To view this article in its entirety, please visit –

My devotion to gig posters is far from a secret (from both volumes of New Masters of Poster Design, to 1000 Indie Posters, and all the way back to Maximum Page Design) but it goes further than my writing. Creating these short-run screenprints for my college band, as well as friend’s groups, I have been designing them for more than 20 years. We didn’t call them gig posters back then, and we didn’t have a worldwide community to alert us to other like-minded souls, or to push and pull our creativity. Spurred on by the papering bans in cities like Seattle, and the explosion of the internet, a small scene began to grow, connecting three to four mavericks in each town with co-conspirators nationwide.

Eventually, they would all meet face to face at the first Flatstock. The formation of the American Poster Institute, taking Flatstock all over the globe, and most acutely, the poster nerd playground that is the excellent, meant that more and more people were exposed to the joys of the poster world. As more people were exposed, more people wanted to get in the game. As with most things design-based, it’s often 51% talent, and 49% knowledge. So, while I can’t provide the tipping point, I can give you a great head start on the other side of the equation. Old hands might even read on and find an inspiring moment or six. Let’s get started!


To find out more about this position, please visit –

Job Description

360 Electrical, makers of innovative electrical products, is growing and searching for a full-time Graphic Designer. The Graphic Designer will work under the direction of the Design Director on wide variety of projects including but not limited to, packaging, sales/marketing collateral, and website refinement.

Essential Job Functions

Work closely with the Design Director on various facets of the company’s marketing initiatives in an effort to grow and develop the brand.

Support in refinement of website and updating content with e-commerce partners.

Effectively communicate conceptual ideas and design rationale.

Prepare designs for final production and work as a liaison with vendors.

Layout and production of packaging, displays, and other marketing materials for sales meetings.

Key Qualifications

  • Proficient with all aspects of Adobe CS (Illustrator, Photoshop, InDesign, etc.).
  • Must have a strong portfolio featuring examples of graphic design work.
  • Ability to work in a fast-paced environment and are able to successfully manage multiple projects at one time and deliver on-time.
  • Able to receive constructive criticism and incorporate feedback into designs.
  • Hyper-attention to detail and timelines.
  • You’re self-motivated and collaborative. You’re equally comfortable working autonomously and also excel in a team environment.
  • Capable and confident with building full size mockups of designs.
  • Bachelor’s degree in Graphic Design or related field.
  • 1-2 years of agency or brand experience.
  • Capability and desire to extend responsibilities into other areas of marketing (PR, social media, email marketing, etc.) is preferred.

Characteristics of success at 360 Electrical

  • Previous experience combined with a humble attitude and a strong desire to learn.
  • Entrepreneurial spirit.
  • Superb communication and interpersonal skills.
  • Poise when confronted with sudden setbacks.
  • Positive attitude.
  • Results oriented.
  • Hands on.
  • Creative bent.
  • Excited by engaging in areas of the business outside your specific responsibilities.
  • Natural leader and comfortable taking ownership.
  • Desire to win in a highly competitive environment.

Get every new post delivered to your Inbox.

Join 567 other followers